Master Your Style with STMNT: Exploring Statement Grooming Goods and 4 Dynamic Collections
Introduction: Have you heard of brand STMNT Grooming Goods?

Statement Grooming Goods, often abbreviated as STMNT, is an impressive brand that specializes in men’s grooming products. They offer a range of high-quality grooming essentials such as beard oils, balms, pomades, shaving creams, and skincare products. The brand is known for its commitment to using natural ingredients and producing products that are free from harsh chemicals. Their products often receive praise for their effectiveness and pleasant scents. In this spotlight article, we explore their product range featuring 4 unique collections. We also learn about their ethos, unique selling points, and their journey as a company. This brand stands out in a crowded grooming market and we respect their unique approach to brand development and product formulations.
Check out our previous article featuring 8 other up and coming brands in men’s grooming.
Exploring The Statement Grooming Goods Philosophy…

Fueled by the expertise and artistry of leading barbers, STMNT emerges as a distinctive brand that transcends mere grooming products; it embodies a purpose. It cultivates a community that celebrates individuals with bold, authentic voices and those who champion their beliefs. This collective ethos honors craftsmanship and continually strives for improvement.
At the core of STMNT’s philosophy is the ambition to redefine grooming standards, not merely contribute to them. The brand champions individuals who make impactful statements and seeks to unite them in a community that influences the industry. With a collaborative spirit, STMNT extends beyond product creation to embody a purpose-driven brand.
As creators and innovators, the team behind STMNT meticulously crafts each product from scratch, infusing them with inspiration, knowledge, and passion. Through relentless testing and boundary-pushing, they have curated three distinct styling collections and a comprehensive care line comprising five essential products. Every detail, from formulation to design, reflects the brand’s identity—a bold declaration that demands attention and recognition.
In essence, STMNT is more than a brand—it’s a statement. It’s a testament to the collective vision and dedication of its creators, a brand that leaves an indelible mark on the grooming industry.
STMNT Gooming Goods – The Founding Collective:
STMNT is the brainchild of a founding collective consisting of Julius Arriola, known as JULIUS CVESAR, Sofie Pok, also known as STAYGOLD, and Miguel Gutierrez, aka NOMAD BARBER. As barbers by trade and creators by nature, this innovative team possesses an intimate understanding of the grooming industry. They observed its nuances and recognized opportunities for improvement, refusing to settle for the status quo.
Pooling their talents and insights, they embarked on a mission to disrupt the industry with something new and better. STMNT emerged as a brand with a distinct purpose, redefining modern barbering by making a bold statement.
In today’s dynamic grooming landscape, where creativity thrives and self-expression reigns supreme, STMNT has become a must-have brand for barbershops and salons alike. The traditional boundaries between barbering, grooming, and hairdressing have blurred, giving rise to a more inclusive and diverse approach to personal style.
While the core values of barbering remain intact, there’s a palpable shift towards a more sophisticated, lifestyle-driven, and gender-neutral aesthetic. The conventional norms of masculinity have been challenged, paving the way for greater expression and individuality.
In this evolving landscape, image-conscious individuals seek out brands that align with their values and reflect their unique personalities. They gravitate towards high-performance products that seamlessly integrate into their daily routines, offering both style and substance. STMNT meets these demands with products that not only look and smell good but are also designed to make a statement, empowering individuals to express themselves with confidence.
I. JULIUS CVESAR Collection:
Introducing the visionary behind the first collection, known in the barbering and social media realms as JULIUS CVESAR. With a career spanning from his early teens, Julius brings a wealth of experience and innovation to the table. Originally hailing from the San Francisco Bay Area, he has since made his mark in Los Angeles, driven by a desire to explore beyond the confines of the barber’s chair. As an educator and international platform artist, his influence extends globally, from Japan to the UK and everywhere in between.
Julius’s journey into barbering wasn’t merely a choice—it was a necessity born from his roots. His humble beginnings have fueled his passion for the craft, propelling him on an unyielding quest for innovation. His commitment to pushing the boundaries of the industry knows no bounds; it’s a relentless pursuit. Through his work, Julius channels his love for art and fashion into the realm of barbering, shaping a vision that he’s eager to share with the world. Check out the 4 products in his collection below.


Product #1: STMNT Grooming Goods Matte Paste | |
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Size | 3.38 oz |
Control | Strong |
Formula | Non-Greasy |
Ratings | 4.5 / 994 |
Sales/Month | 3000 |
Star Ratings | 88% 4+ Star Ratings |
DESCRIPTION | |
The one with the super matte effect | |
BENEFITS | |
Legendary definition with long-lasting texture | |
SUGGESTED USE | |
Apply a small amount onto dry hair and mold into shape. Or work into damp hair before blow-drying or air-drying. |

Product #2 – STMNT Grooming Goods Shine Paste | |
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Formula | Non-Greasy |
Finish | Natural Shine |
Control | Strong |
Ratings | 4.5 / 369 |
Sales/Month | 800 |
Star Ratings | 87% 4+ Star Ratings |
CUSTOMER REVIEWS | |
Customers praise the shine, scent, and quality of the product, though opinions vary on stickiness. It’s described as a must-have for effortless grooming. | |
SCENT | |
Coconut and Sandalwood With Inflexions Of Orris | |
DESCRIPTION | |
The one for understated shine | |
BENEFITS | |
Ultimate definition with long-lasting texture |

Product #3 – STMNT Grooming Goods Curl Cream | |
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Size | 5.07 oz |
Enhances | Curls |
Texture | Without Crispiness |
Ratings | 4.3 / 49 |
Sales/Month | 600 |
Star Ratings | 82% 4+ Star Ratings |
SCENT | |
Coconut and Sandalwood with Inflections of Orris | |
DESCRIPTION | |
Get the best out of every curl. | |
BENEFITS | |
Enhances, controls, and perfects all types of waves, curls, and coils | |
SUGGESTED USE | |
Apply on damp hair. Define waves and curls using fingers. Leave to air-dry for strong definition, or apply a small amount onto damp hair. Blow-dry using your fingers, or use a brush for more subtle texture. |

Product #4 – STMNT Grooming Goods Hairspray | |
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Size | 5.07 oz |
Finish | Semi-Matte |
Hold | Lightweight Flexible |
Quick Drying | Yes |
Suitable for | All Hair Types |
Ratings | 4.2 / 100 |
DESCRIPTION | |
Your style’s safe with this one | |
BENEFITS | |
Workable hold with memory effect | |
SUGGESTED USE | |
Spray onto dry hair from a distance of 20-30cm. Can be layered for added fixation and versatile styling options. |
II. STAYGOLD Collection:
Sofie Pok, widely known as STAYGOLD, emerges as a prominent figure in the barbering community, hailing from Los Angeles. With a professional journey spanning from her early 20s, she embodies a philosophy of relentless self-improvement, believing that one’s output in life mirrors their input. Committed to leaving a lasting impact on the industry, Sofie’s path led her to become an international educator, driven by a deep passion for sharing knowledge and inspiring fellow stylists and barbers.

For Sofie, barbering transcends mere hair cutting; it’s about forging meaningful connections with people, imbuing each interaction with emotion and significance. Her dedication to her craft has opened doors to boundless creative expression, allowing her to connect with diverse individuals and draw inspiration from cultures worldwide.
In Sofie’s perspective, the art of barbering offers endless possibilities for self-expression and growth. It serves as a conduit for personal and artistic elevation, enabling her to shape her own future while positively impacting the lives of others.

Product #5 – STMNT Grooming Goods Wax Powder | |
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Size | 0.53 oz |
Finish | Semi-Matte |
Control | Medium |
Ratings | 4.4 / 339 |
Sales/Month | 1000 |
Star Ratings | 83% 4+ Star Ratings |
CUSTOMER REVIEWS | |
Customers appreciate the durability, hold, and cost of the product. It adds volume, texture, and holds decently without shine. However, some have complaints about the texture and value. | |
DESCRIPTION | |
Transform the way you style | |
BENEFITS | |
Pliable grip and volume | |
SUGGESTED USE | |
Shake onto dry hair. Work in with your hands to transform. Style like a wax. |

Product #6 – STMNT Grooming Goods Spray Powder | |
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Size | 0.14 oz |
Finish | Extra Matte |
Ratings | 4.4 / 180 |
Sales/Month | 400 |
Star Ratings | 85% 4+ Star Ratings |
CUSTOMER REVIEWS | |
Customers appreciate the texture and performance of the product. It’s good for texture, adds body and texture to your hair, and works great. | |
DESCRIPTION | |
Your secret weapon for rough texture | |
BENEFITS | |
Instant root-lift and outrageous volume | |
SUGGESTED USE | |
Shake before use. Spray onto dry roots and/or lengths, work in and scrunch with hands to texturize. | |
SCENT | |
Citrus, Peppermint |

Product |
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#7 – Tea Tree Shampoo Sulfate Free | Anti Dandruff | All Hair Types |
Features |
About this item:
Salon Quality: Tea Tree Oil balances the pH level of the scalp whilst preventing excess oil production within the hair.
Clarifying: By replenishing moisture and removing build-up, this anti-dandruff and flake-preventing shampoo leaves the hair soft and shiny.
Natural: Our tea tree shampoo is cruelty-free, alcohol-free, paraben-free, and made with minimal, high-quality ingredients including menthol crystals for a cooling feeling.
How to Use: Apply a small amount to wet hair and massage through the scalp before rinsing thoroughly.
LONDON GROOMING TEA TREE SHAMPOO
An effective shampoo that targets dandruff, dryness and unclogs hair follicles for a refreshing finish.
London Grooming Tea Tree Shampoo eliminates build-up, prevents flaking, and promotes soft, shiny hair. This cruelty-free, alcohol-free, and paraben-free formula contains minimal, high-quality ingredients, including menthol crystals for a refreshing, cooling sensation.
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Statistics |
– 4.0 / 34 ratings / 67% 4+ Star Ratings |

Product |
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#8 – Tea Tree Conditioner Sulfate Free | Anti Dandruff | All Hair Types |
Features |
About this item:
Salon Quality: Tea Tree Oil balances the pH level of the scalp whilst preventing excess oil production within the hair.
Clarifying: By rehydrating and detangling hair from the roots to ends, this anti-dandruff conditioner leaves the hair silky smooth.
Natural: Our tea tree conditioner is cruelty-free, alcohol-free, paraben-free, and made with minimal, high-quality ingredients including castor oil for intense moisture.
How to Use: After washing out London Grooming Tea Tree Shampoo, apply a small amount to wet hair and comb from the roots to ends before rinsing.
Versatile: Suitable for all hair types and lengths, especially sensitive scalps in need of soothing hydration.
LONDON GROOMING TEA TREE CONDITIONER
A hydrating conditioner that targets dandruff, dryness and unclogs hair follicles for a smooth finish.
London Grooming Tea Tree Conditioner provides a clarifying touch by rehydrating and detangling from roots to ends, leaving hair irresistibly silky smooth.
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Statistics |
– 4.6 / 30 ratings / 100% 4+ Star Ratings |
III. NOMAD BARBER Collection:
Miguel Gutierrez, professionally known as Nomad Barber, hails from Liverpool in the UK. He embarked on his journey in barbering during his teenage years but gained prominence in the industry when he decided to traverse the globe, documenting the barbering trade. Recognizing the lack of information about international barbering, especially from countries like India, Nepal, or China, Miguel saw an opportunity to blend his love for travel and photography with his passion for people and barbering.

His extensive travels allowed him to visit numerous countries and meet countless barbers, enriching his personal and professional growth. He discovered the symbolic significance of hair cutting, from a baby’s first ‘full moon’ haircut in China to the cultural importance it holds for the African Masai man. Travel became a profound source of inspiration for Miguel, influencing not only his craft but also the establishment of his barbershops in London and Berlin.
For Miguel, traveling the world isn’t just about exploration; it’s about embracing the unknown and allowing the journey to shape his craft and creativity. His experiences on the road have become an integral part of his identity as the Nomad Barber.

Product #9 – STMNT Grooming Goods Gel | |
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Size | 5.07 oz |
Definition | Strong Definition |
Hold | Long-Lasting Hold |
Finish | Satin-Like, Semi-Matte Finish |
Ratings | 4.6 / 41 |
Sales/Month | 100 |
Star Ratings | 93% 4+ Star Ratings |
DESCRIPTION | |
A classic – with a statement-making twist | |
BENEFITS | |
Strong definition and bundling. Firm, long-lasting hold | |
SUGGESTED USE | |
Distribute a sufficient amount onto palms and apply through damp or dry hair. Comb the hair into shape for a sleek look, or style with fingers for a more textured effect | |
SCENT | |
Spices, Lavender and a Hint of Wood |

Product #10 – STMNT Grooming Goods Grooming Spray | |
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Size | 6.7 oz |
Finish | Natural Finish |
Hair Feel | Thicker Hair Feel |
Ratings | 4.5 / 300 |
Sales/Month | 700 |
Star Ratings | 87% 4+ Star Ratings |
CUSTOMER REVIEWS | |
Customers like the smell, hold, and quality of the product. It’s fantastic, holds well, and maintains its hold throughout the day. They appreciate the non-sticky formula and say it gives a thicker hair feel. | |
DESCRIPTION | |
Your multipurpose prep and style support | |
BENEFITS | |
Eases combing, blow-drying, and manageability. Suitable as a cutting aid. | |
SUGGESTED USE | |
Spray evenly onto wet hair before blow-drying or leave to air-dry. | |
SCENT | |
Spices, Lavender, and a Hint of Wood |

Product #11 – STMNT Grooming Goods Dry Clay | |
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Finish | Extra Matte Finish |
Control | Super Strong Control |
Ratings | 4.2 / 513 |
Sales/Month | 600 |
Star Ratings | 79% 4+ Star Ratings |
DESCRIPTION | |
Rough it up with extra matte impact | |
BENEFITS | |
Long-lasting dry texture | |
SUGGESTED USE | |
Warm a fingertip-sized amount between palms and rub thoroughly until pliable. Apply to dry or damp hair. |

Product |
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#12 – Water-Based Hair Pomade For Men Strong All-Day Hold | High Shine Finish | Easy to Wash Out |
Features |
About this item:
Salon Quality: Made with a water base, this pomade is a weightless alternative to hair gel and hair wax.
Texturizing: Our pomade offers a strong hold with a high-shine finish for shapes and styles that last all day long.
Versatile: Suitable for medium-length hair and long hair of all types, this lighter alternative to hair wax is formulated with water-soluble ingredients making it easy to wash out after use.
LONDON GROOMING STYLING POMADE
A robust styling gel that adds exceptional strong hold and a shiny, wet look.
London Grooming Styling Pomade is designed for long-lasting styles with a strong hold and high-shine finish. Embrace its natural, cruelty-free, alcohol-free, and paraben-free formula enriched with lanolin and oud wood, providing essential hydration and a delightful scent.
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Statistics |
– 4.3 / 88 ratings / 77% 4 Star Ratings |
Customer Reviews |
Customers like the smell and quality of the hair styling agent. For example, they mention it’s a solid product and holds well. That said, some say it washes out pretty well. |
IV. STMNT Care Collection:
Upgrade your daily routine with quick and easy solutions designed to complement the STMNT styling collections. Developed specifically to care for all hair and beard types, these high-performance formulas have been infused with activated charcoal to purify and invigorating menthol for that extra fresh, clean feeling.

Product #13 – STMNT Grooming Goods All-In-One Daily Cleanser | |
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Sulfates | SLS/SLES Sulfates Free |
Star Ratings | 4.5 / 93 |
Scent | Fresh Citrus and Lavender With Tonka Bean |
DESCRIPTION | |
Your daily ‘clean everything’ cleanser | |
BENEFITS | |
For clean hair, beard, body, face, and hands | |
SUGGESTED USE | |
Work into wet hair and body to form a lather. Rinse thoroughly with warm water. |

Product #14 – STMNT Grooming Goods Shampoo | |
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Sulfates | SLS/SLES Sulfates Free |
Star Ratings | 4.4 / 213 |
Scent | Fresh Citrus and Lavender With Tonka Bean |
DESCRIPTION | |
Your daily cleanse, just more powerful | |
BENEFITS | |
Powerful formula that removes product build-up. Creates clean canvas for any look | |
SUGGESTED USE | |
Work into wet hair to form a lather. Rinse thoroughly. Repeat if necessary. Can be used daily. |

Product #15 – STMNT Grooming Goods Conditioner | |
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Ratings | 4.3 / 130 |
Scent | Citrus and Lavender With Tonka Bean |
DESCRIPTION | |
The moisturizing formula, with activated charcoal and menthol, softens hair or beard and prepares it for cutting or styling. | |
BENEFITS | |
Prepares the hair for cut or styling. Restores shine and softens the hair surface. Protects against blow-dry damage. | |
SUGGESTED USE | |
Work into to freshly washed, damp hair. Rinse thoroughly. Can be used daily. |

Product #16 – STMNT Grooming Goods Hair & Body Cleansing Bar | |
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Ratings | 4.4 / 93 ratings |
DESCRIPTION | |
A solid choice for multipurpose cleansing. The moisturizing formula with activated charcoal gently removes impurities for super clean hair, body, face, and hands. | |
BENEFITS | |
For super clean hair, body, face, and hands. Practical, easy-to-use bar for the gym or travel. | |
SUGGESTED USE | |
Work between wet hands to create a lather. Apply where needed. Rinse thoroughly. Repeat if necessary. |

Product #17 – STMNT Grooming Goods Beard Oil | |
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Ratings | 4.6 / 175 |
DESCRIPTION | |
Your beard, just more awesome. The moisturizing formula with natural oils softens and tames for that well-groomed look. A premium scent of fresh citrus notes, contrasted with incense and woody undertones. Free from silicones. Can be used daily. | |
BENEFITS | |
Softens and tames all beard types. | |
SUGGESTED USE | |
Place a few drops into palms. Work evenly into beard. Can be used daily. |
Frequently Asked Questions
Frequently Asked Questions (FAQ) | |
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What makes STMNT Grooming Goods stand out? | STMNT Grooming Goods stands out for its commitment to using natural ingredients, producing high-quality products free from harsh chemicals, and its unique scents. |
What type of products does STMNT offer? | STMNT offers a wide range of men’s grooming products including beard oils, balms, pomades, shaving creams, skincare products, and more. |
Who are the founders of STMNT Grooming Goods? | The founders of STMNT Grooming Goods include Julius Cvesar, Sofie Pok (Staygold), and Miguel Gutierrez (Nomad Barber). |
What inspired the creation of STMNT? | STMNT was inspired by the founders’ desire to innovate the grooming industry, share their expertise, and create a community of like-minded individuals. |
Are STMNT products suitable for all hair types? | Yes, STMNT products are designed to cater to all hair types, offering solutions for various grooming needs. |
What are some key features of STMNT products? | Key features of STMNT products include strong control, natural ingredients, pleasant scents, and easy washability. |
Where can I purchase STMNT Grooming Goods? | STMNT Grooming Goods products are available for purchase on their official website as well as select retail stores. |

Conclusion:
In conclusion, STMNT Grooming Goods emerges as a unique leader in the realm of men’s grooming. With a commitment to quality, natural ingredients, and an experienced understanding of modern grooming needs, STMNT products redefine the standards of the industry. Crafted by leading barbers Julius Cvesar, Sofie Pok (Staygold), and Miguel Gutierrez (Nomad Barber), each product bears the mark of expertise and passion, offering customers a comprehensive range of solutions for their grooming rituals. From classic pomades to versatile cleansers, STMNT elevates the grooming experience, empowering individuals to express themselves boldly and authentically.
With an unwavering dedication to craftsmanship and community, STMNT Grooming Goods not only provides exceptional products but also fosters a sense of belonging among its patrons. Embracing the ethos of inclusivity and innovation, STMNT invites individuals to join a movement that celebrates individuality and self-expression. As STMNT continues to push boundaries and redefine the landscape of men’s grooming, it remains poised to inspire and empower a new generation of grooming enthusiasts, offering them the tools they need to make a statement, both inside and out.
BALD AND THE BEARD Team